The Science of Spending Beyond Your Means
In the quiet thrill of a late-night online purchase, the brain lights up with dopamine, mimicking the rush of a slot machine win. This impulse spending psychology hooks us, turning fleeting wants into overspending habits that erode financial stability. However, recognizing this neural shortcut—fueled by emotional voids and social media’s endless parade of lifestyle inflation—empowers a break from financial self-sabotage.